Bridgestone, in partnership with Kwik Fit, is getting behind the wheel for a fifth successive adventure to the British Motor Show – and is promising one of its most memorable appearances of all.
Taking place from 21 to 23 August at Farnborough International Expo Centre, this year’s show promises an action-packed celebration of all things automotive, with interactive exhibits, classic and concept cars, live displays and a family-friendly festival atmosphere.
The crowd favourite ‘Racing Bug’ motorsport experience will be at the heart of Bridgestone’s and Kwik Fit’s presence, giving visitors the chance to put their driving skills to the test behind the wheel of immersive racing simulators, while Bridgestone in partnership with Kwik Fit will also shift their presence up a gear with a new sponsorship of the main Live Arena for the first time. Located close to the main entrance, the arena will put the brands in front of thousands of visitors as they enjoy a packed programme of high-octane entertainment.
The partnership will also extend to the Supercar Paddock, where visitors can get up close to an ever-changing collection of some of the world’s most desirable performance cars. The excitement will culminate each day with a spectacular parade lap as the supercars leave the show.
Meanwhile, Bridgestone’s dedicated activation tent will showcase its latest tyre technology, including the new Duravis Camper All Season, giving visitors the opportunity to discover how Bridgestone is helping motorists enjoy safe, comfortable and dependable journeys.
Drew Chapman, Consumer Sales Director, Bridgestone UK, said: “The British Motor Show is a fantastic opportunity for Bridgestone in partnership with Kwik Fit,to connect with motorists and celebrate the excitement and diversity of the automotive world.
“This year is particularly exciting as we take on a new role by sponsoring the Live Arena and Supercar Paddock alongside our long-standing partner Kwik Fit. From supercars and live action to immersive racing and our latest tyre technology, there will be something for everyone to enjoy.”