20 brands confirm participation in Madrid Car Experience


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This major automobile exhibition will be attended by Alfa Romeo, Astara, ByD, Citroën, Cupra, DS, Fiat, Honda, Hyundai, Kia, Jaguar, Jeep, Lancia, and Rover, Mazda, MG, Nissan, Opel, Peugeot y Seat;, all brands that have made a firm commitment to this new experiential event.

Madrid Car Experience, organised by IFEMA MADRID, will be held from 22 to 26 May at the Recinto Ferial.

The Madrid Car Experience has announced the confirmed brands that will be present at the major motoring event. The event held over the five days, from 22 to 26 May, will offer the pubic a whole experimental affair built around the automobile world, presenting the most outstanding and innovative models.

At the moment, less than a month before the start of the event, Madrid Car Experience has already confirmed their participation of 20 brands:  Alfa Romeo, Astara, ByD, Citroën, Cupra, DS, Fiat, Honda, Hyundai, Kia, Jaguar, Jeep, Lancia, Land Rover, Mazda, MG, Nissan, Opel, Peugeot y Seat, indicating the importance of being present at this event:

  • Alfa Romeo: A brand with a heritage of Italian elegance and sporting performance. With its distinctive design and passionate driving spirit.
  • Astara: one of the emerging manufacturers in the market, it stands out for its focus on sustainable innovation and groundbreaking technology among electric vehicles.
  • BYD: Leader in electric mobility, with a wide range of efficient vehicles with a focus on quality, efficiency and technological innovation.
  • Citroën: French style and focus on comfort and practicality to offer a different and accessible driving experience.
  • Cupra: SEAT’s high-performance brand, combining luxury, sportiness and advanced technology for those seeking intense sensations behind the wheel.
  • DS: Contemporary French style combined with avant-garde and commitment to craftsmanship, elegance and technological innovation.
  • Fiat: Youthful spirit and an Italian icon. Versatile cars that are full of excitement and functionality.
  • Honda: Recognised for its reliability and perfection, this brand stands out for its commitment to efficiency and performance.
  • Hyundai: A combination of cutting-edge Japanese design, quality and value, offering a wide range of reliable and efficient vehicles.
  • Kia: Thanks to its innovative models, this manufacturer offers both impressive and practical vehicles that challenge expectations in their segment.
  • Jaguar: Synonymous with British luxury and sporting elegance. It results in a sophisticated concept, exceptional performance and high-quality craftsmanship.
  • Jeep: Heir to adventure, Jeep offers iconic off-road vehicles that combine unmatched style, performance and capability.
  • Lancia: An innovative design that sets it apart, representing luxury and exclusivity in the automotive world.
  • Land Rover: The car that is a symbol of adventure and luxury in the 4×4 segment: the combination of elegance, comfort and off-road capability.
  • Mazda: Excellent creations that evoke an exhilarating drive, standing out for their craftsmanship, efficiency and innovative technology.
  • MG: Its history, rich in sportiness and British tradition, gives rise to exciting and accessible cars that capture the essence of driving pleasure with an eye to the future.
  • Nissan: Well-known for its innovation and reliability, the brand offers a wide range of vehicles that combine advanced technology, performance and practicality.
  • Opel: The definition of German quality and ingenious design. Stylish and functional vehicles that stand out for their efficiency and comfort.
  • Peugeot: A focus on intuitive technology makes this brand an exciting and sophisticated driving experience for everyone.
  • SEAT: A well-known Spanish brand that stands out for its contemporary design and its commitment to dynamic and exciting driving.

Thus, Madrid Car Experience will host the innovative offer of a wide variety of car manufacturers, from the most emblematic to the new emerging brands in the market, forming part of a showroom with a test area, exhibition or interactive experiences to delight the public with the whole automobile world.

Madrid Car Experience Partners

This great event has the support of a selection of sponsors that demonstrate their commitment to the automobile sector, such as Media Partners with AutoBild, Car&Driver and DAZN, the leading global sports streaming platform and a benchmark for automobile fans in Spain. With Carwow as Digital Partner; and Goiko and Areas in the gastronomic area. 

In addition, there will be Astara Plaza, a space where visitors will be able to literally recharge their batteries in Madrid Car Experience, to rest while they learn more about Astara’s subscription service, the most flexible and simple way to enjoy a car for months in a proposal that includes insurance, taxes and maintenance in a fixed fee.

Tickets on sale now!

The public interested in Madrid Car Experience can now buy their tickets, taking advantage of the 3×2 and 4×3 discounts or take advantage of the pre-sale promotion (available on the website until 14 May) to buy a ticket for €9.

With the purchase of the MCE ticket, the visitor will be able to access all the spaces of the event. 

Madrid Car Experience will be held in Halls 3 and 5 together with the large outdoor area that accompanies them, where the outdoor test boxesand the Food&Fun space will be located, where concerts with live music, a complete gastronomic offer, an exhibition of premium cars and a Racing Car Simulator area will take place.