Following a strategic review, The AA (Ireland) is to step away from the AA Roadwatch traffic and travel reports after almost 32 years as it looks to commence its next phase of growth.
“As of July 10th 2021, The AA will no longer provide AA Roadwatch broadcasts, effective immediately,” said Don Brennan, Managing Director of AA Insurance.
“We have decided to move away from this service and instead focus on growing other areas of our business. The raft of new GPS technologies and traffic information sources means a wealth of detail available to motorists from various sources. We will still offer travel information, route planners, emergency advice, and reporting via our AA Ireland website and AA App. We will focus our efforts on other areas of motoring advice and editorial to add a richer experience to our existing and future customers and members and become the primary source for motoring information with several new multimedia-rich features set to be added in the Autumn. We know that many listeners will miss the traffic reports. We would like to sincerely thank all of the current staff and previous ‘Roadwatchers’ for representing The AA with such professionalism and distinction over the last 32 years. Still, we feel that now is a good time to move on. We are conducting a consultation process with the AA Roadwatch staff that is commencing today about the future of the editorial content direction of the brand .”
AA Ireland started broadcasting traffic reports on RTE Radio 1 in September 1989. Since then, it has become part of Ireland’s morning and evening routines and launching the careers of many well-known broadcasters and presenters, including Lorraine Keane, Louise Duffy, Doireann Garrihy, Nuala Carey and Louise Heraghty.
The AA’s Conor Faughnan, who was one of the first voices to be heard on the AA Roadwatch reports, along with Lorraine Keane and the service was helped in the early years by the “Eye in the Sky” – with information from a Robinson 22 helicopter over Dublin City from Bob Conway.
Conor Faughnan quickly became one of the most well-known and well-respected voices on Irish radio, cementing the company’s status as the ‘motorist’s friend’ and not afraid to call out Government Departments or City Councils when required.