The Renault Group’s global alliance partner Nissan has now a stronger relevance in Ireland with the agreement reached between Renault Group (France) and Cedar Ireland Automotive Ltd for the takeover of the distribution business of Renault Group in Ireland.
With this transaction, Renault Group aims at further strengthening its position locally thanks to an efficient business model supporting both commercial ambitions and customer satisfaction requirements.
Renault Group has selected Cedar for their strong expertise in automotive distribution, with an in-depth knowledge of this local market. They will capitalise on the skills of the local teams and the strong partnership with the dealer network.
“In terms of brands partnerships, Cedar is a long-standing partner of the Alliance Group, both as dealer for Renault Group and also as Nissan Importer in Ireland. Thanks to this agreement, I am very confident that Renault Group will achieve its Renaulution ambition in Ireland.”, said Philippe Buros, Senior Vice-President, Sales & Marketing and Services of Renault Group.
“Cedar is proud to become the official Importer of Renault and Dacia for the distribution of the existing product range (including a rich line-up of high-tech electric vehicles) in Ireland. We will continue the successful path of the Renault distribution organisation and add our long-standing expertise in this country. We are looking forward to further developing the business together with the local distribution network”, added James McCarthy, CEO of Cedar.
About Cedar: Cedar Ireland Automotive Limited is owned by the Kuwaiti based Al Babtain family who have extensive interests in the Irish automotive sector. These interests include 100% ownership of Nissan Ireland which has been the exclusive distributor of Nissan cars, LCVs and parts in Ireland for the past 45 years and ownership of Windsor Motors Limited, one of Ireland’s largest automotive retail groups with 16 retail outlets representing 8 franchises, which was acquired in 1999. Their interests also include a 50% stake in Autolease Fleet Management Limited, a joint venture with Allied Irish Banks, p.l.c. which provides business and personal leasing services to the Irish market.