CUPRA joins forces once again with GamerFest, Ireland’s largest gaming and esports festival


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CUPRA Ireland today announced its renewed partnership with GamerFest, Ireland’s biggest gaming and esports festival. Since its establishment in 2017, GamerFest has been providing visitors the opportunity to play the latest games, meet content creators, compete in esports tournaments and watch a range of gaming challenges on the GamerFest Live Stage.

The event takes place in the RDS this Oct 21st  & 22nd and welcomes a wide range of gamers including causal gamers and families right through to professional esports players and teams.

CUPRA will feature at the event, showcasing not only their cars but their commitment into the gaming world.  Visitors can check out the CUPRA Formentor plug-in hybrid at the stand along with a host of gaming stations where gamers can experience CUPRA NEO TRACKS and live the full experience of this new futuristic universe on one of the most legendary circuits in the world.

Mark McGrath, Head of Marketing and Product at CUPRA Ireland: “After a successful event earlier this year we are delighted to partner with GamerFest yet again for their much anticipated winter event. Together with Gamerfest, we are united in our unique approach for high performance and entertainment, we want to push the experience even further and get more people playing. We are a brand with racing in our DNA and this new CUPRA NEO TRACKS circuit will be a unique way to involve as many people as possible in this long-awaited sporting event.”

Colm Roche, Partnerships Director, GamerFest: “We are delighted to partner with CUPRA again for GamerFest Winter offering a unique and entertaining racing experience for our fans. CUPRA continues to drive its commitment in to the world of gaming, this time round leveraging a global partnership between CUPRA and Trackmania. Together with CUPRA this promises to be an incredible experience for Irish gamers.”

Tickets on sale now at