Opel has been unveiled as the official car partner to the Forever Young Festival 2023, a unique 80s music event taking place from 14th – 16th July in Palmerstown House Estate, County Kildare. Deemed the fastest-growing music festival in Ireland, Forever Young has positioned itself as a climate-aware event that also raises funds for charity, Animal Welfare and Veterinary Care Ireland, returning this summer for the third time to much-applaud.
James Brooks, Managing Director at Opel Ireland, at the official launch of the sponsorship announcement said: “Opel has enjoyed more than a century of rich history, garnering an incredible heritage that has shaped and moulded the much-loved brand we see today. There’s no doubt the German brand rose to new design heights in the 1980s, when the legendary Manta and Kadett were familiar sights on Irish roads. Indeed, the beloved models lend their design cues to today’s multi-award-winning Opel Mokka and Astra ranges. So, a nod to this wonderful history and celebrating our brand’s journey to today, we are proud to partner with the Forever Young Festival as official car partners.”
Festival organiser, Dr Sharon Alston, said: “I am delighted to welcome Opel to our Forever Young family and very much look forward to working with the team to promote our partnership. As a climate-aware festival, we only work with similarly minded brands and with Opel’s proven track record in electric vehicle technology and their move to full electric by 2028, it is the perfect motor brand partner for us. We are very much excited about this year’s event, given our 2022 festival exceeded all expectations.”
With numbers capped at 20,000 per day over the weekend, luxury glamping, hot showers and golf buggy lifts, the grown-ups-only Forever Young 2023 Festival is a chance for 80s kids to relive their youth. Acts confirmed for the summer festival include Erasure’s Andy Bell, Bananarama, Jason Donovan, Soul II Soul, Tony Hadley, Billy Ocean, Midge Ure, Go West, Hothouse Flowers, Cry Before Dawn, and Thompson Twins’ Tom Bailey. For further details see foreveryoung.ie.
Pic 1. Pictured from left to right: The legendary Opel Kadett; Dr Sharon Alston, festival organiser; James Brooks, Managing Director at Opel Ireland; the multi-award winning Opel Astra, Irish Compact Car of the Year 2023