The best is yet to come from KGM Motors, formerly known as SsangYong, as the Korean manufacturer has announced its revised model line-up as part of its recent corporate rebrand, supporting the company’s refreshed global brand identity. This strategic overhaul includes a consolidation of model specifications across both current and future offerings, aimed at elevating the overall product quality to deliver premium craftsmanship and innovation.
Under this revision, vehicles within the line-up will undergo adjustments to meet updated specifications, reforming models to two variants per vehicle and embracing a unified alpha / numeric nomenclature, K20, K30, K40 and K50 variants. The award-winning Musso pick-up retains its established EX, Rebel, Saracen, and Saracen variant names.
Aligned with its brand transformation, KGM Motors has also confirmed a unified design approach and an expansive future product line-up. This move signifies KGM Global’s proactive intent to redefine its brand image and diversify its offerings in the market, moving beyond the outdated perception centred on ‘value for money’.
Initially unveiled in 2021, KGM Motors has reasserted the brand’s commitment to the design philosophy defined by “Powered by Toughness,” emphasising the intrinsic value and prospective trajectory of its forthcoming lineup. This deliberate strategic decision is positioned to reinforce the brand’s identity as a distributor of robust, contemporary vehicles that authentically embody the company’s rich heritage.
Future products will resume the original characteristics of a tough vehicle designed for adventure through the contrast between aesthetic elements of colour, texture, and modelling to complement the natural world and reflect the sensibilities of the customer. The product line-up will also pay tribute to the heritage of the original Korando and Musso, which are regarded as symbols of strength in Korean automobile history.
The latest designs from KGM are set to further establish their brand as an authentic supplier of SUVs and pick-up trucks, meeting the demands of their customers while simultaneously staying attuned to the latest trends in the automotive industry. This will incorporate eco-friendly powertrains, a response to the increasing need for sustainable mobility that is shaping the future of driving.
By adopting these eco-friendly powertrains, KGM manoeuvres to a forward-thinking vehicle manufacturer, demonstrating its commitment to meeting the needs of both its customers and the environment.
The highly anticipated launch of the Torres ICE and Torres EVX in the UK is planned for early 2024. Concurrently, the development of concept models BEV pick-up truck (0100), a BEV mid-sized SUV (KR10), and a BEV large SUV (F100) will continue with the collaboration of BYD, utilising BEV-dedicated platforms. The mass production of O100 and KR10 is expected to commence in H2 of 2024, with more information to be released in due course.