The new and innovative partnership leverages the respective strengths of MG Motor Ireland and Bohemian FC to create compelling value for both companies and their stakeholders. The strength of this partnership emerges from its alignment in striving towards a greener future by going 100% electric with the MG ZS EV.
This follows MG (part of the SAIC Corp) signing a global partnership with Liverpool FC
Bohemians have always been a progressive club and have again proven this with the appointment of club member Sean McCabe as their first Climate Justice Officer. Sean has been quick to act on behalf of the club, who have recently taken two big steps in the fight against climate change.
Firstly, by signing up to the UN’s Sports for Climate Action Framework, Bohemian FC are the first Irish signatory to the framework, and they join major clubs, organisations, and governing bodies such as Arsenal FC, LA Galaxy, UEFA and World Rugby.
And secondly, by announcing MG Motor Ireland as their Official Vehicle Partner for 2021. The partnership will see club players and manager Keith Long drive 100% electric vehicles in 2021 and the installation of electric vehicle charge points for club staff at Dalymount Park.
Bohemian FC will use MG ZS EVs in conjunction with the partnership. The ZS is a full electric SUV, which encompasses all the advantages of an emission free vehicle without compromising on style, size or practicality.
Gerard Rice, Managing Director of MG Motor Ireland, commented: “We are delighted to partner with Bohemian FC as another important step in the launch of MG Motor into the Irish market with a range of affordable electric vehicles to suit everyone. There are great synergies between both brands as we look to a bright future, both on and off the pitch.”
Dan Lambert, Bohemian FC COO, added: “It is brilliant to announce this partnership today with MG Motor. There is a great fit between Bohemian FC and MG with aligned values and ethos. To now have Keith Long and first team players in full electric vehicles is another key step in combating our impact on the environment. We would encourage all fans of the club moving to electric vehicles to explore MG as a key club partner. Looking to our future beyond Covid-19, it is clear that the climate needs to be at the forefront of all our minds to ensure future generations can live safely.”
Sean McCabe, Bohemian FC Climate Justice Officer, said: “We want to play our part and minimise the environmental impact of the club. To do this, we are working towards improving efficiency and sustainability across the club at all levels. However, we recognise the challenge of tackling climate change is enormous and requires everyone. We hope our commitment will inspire our fans, other sports clubs on the island, and the wider community and government to continue to raise their climate ambition as part of the global effort to limit global warming to 1.5oC. If we fail to do so, the result will significantly worsen the risk of droughts, floods, extreme heat and poverty for hundreds of millions of people around the world, including many here in Ireland.”
Pictured at Dalymount Park in Dublin are, from left, Andrew Johnson, Sales Manager, MG Motor Ireland, Keith Long, Bohemians Manager, James Talbot, Bohemians Goalkeeper, Sean McCabe, Bohemians Climate Officer, Natasha Maher, Marketing & PR Manager, MG Motor Ireland, and Gerard Rice, Managing Director, MG Motor Ireland.