Pop Up Races is part of Peugeot supporting local communities & promoting healthy lifestyles


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Peugeot Ireland is proud to announce its partnership with Pop-Up Races for the 2023 racing season. The sponsorship agreement will see Peugeot as the official vehicle partner for the popular race series, which will include events across Ireland.

The partnership with Pop Up Races is part of Peugeot’s ongoing commitment to supporting local communities and promoting healthy lifestyles. The company is excited to be involved in such a well-respected event that encourages individuals to get active and take part in community events.

This year’s series sees the continuation of an exciting new team competition with a guaranteed prize pot of €18,000 . Added to a prize fund of €5,000 for the individual competition and €8,000 available for new course record bonuses, this year’s Series prize pot totals €31,000.

The 2023 Pop Up Race Series will kick off with the Streets of Portlaoise 5k on the 17th of March, which promises to be an exciting start to the season. The full race calendar includes a range of distances, from 5k to 10 miles, with events taking place in various towns and cities across Ireland.

The Peugeot Race Series 2023:

17th March Streets of Portlaoise 5k

6th April Streets of Kilkenny 5k

16th May Bob Heffernan / Mary Hanley 5km (Enfield)

21st May Ashling Murphy Memorial 4 Mile (Tullamore)

17th June Dunshaughlin 10k

1st July Roscommon 10 Mile

16th July Edenderry 10 Mile

19th August Cork City 10 Mile

“We are delighted to partner with Pop Up Races for the 2023 season,” said Luke Messitt, Sales Director at Peugeot Ireland. “We believe that this partnership reflects our shared values of promoting a healthy lifestyle and supporting local communities. We are looking forward to supporting the events throughout the year and to seeing the positive impact that the series will have on local communities.”

Pop Up Races founder, Brian Conroy, said, “We are thrilled to have Peugeot as our official vehicle partner for the 2023 Pop Up Race Series. We share the same passion for promoting active lifestyles and community engagement, and we believe that this partnership will help us to bring these values to even more people across Ireland.  As Ireland’s leading race timing and event management company, we are passionate about running. We pride ourselves on working with local race/club directors in the Peugeot Race Series to deliver a quality race from start to finish.”

For more information on the 2023 Pop Up Race Series, including registration details and event dates, please visit www.popupraces.ie.

About Pop Up Races

Founded in 2014 by brothers and running enthusiasts, Brian and Dave Conroy, Pop Up Races is Ireland’s leading race timing and event Management Company. As well as chip timing, the company provides strategic event management services, ranging from pre-race planning right through to post-event evaluations.