New Mercedes-Benz S-Class World Premiered

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Mercedes-Benz S-Class, 2020

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The new luxury saloon will be the first production vehicle to be built at the car-maker’s ‘Factory 56’ assembly hall, which also opens today.

The upcoming Mercedes-Benz S-Class is built in Factory 56 at the Sindelfingen plant near the city of Stuttgart in Germany. The new assembly hall uses innovative technologies and processes that set standards in the automotive industry. The manufacturer is opening the ‘car factory of the future’ on the same day as the world premiere.

Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG, says: “The S-Class is the icon of our brand. All that it delivers on a technical level is incredibly impressive. And it’s equally impressive how the team behind the car delivered on schedule given this super complex, great detail and high attention product.”

In a statement ahead of the unveiling, the company says: ‘The new Mercedes-Benz S-Class redefines the automotive luxury segment with numerous innovations. Not only does it become much more intelligent, it also takes the driving experience to a new level. The focus here is on the individual, who is able to experience the luxury sedan with all of their senses. The new generation of Mercedes-Benz User Experience (MBUX), for example, offers both drivers and passengers innovative possibilities for interaction and personalization’.

It adds: ‘The focus here is on the individual, who is able to experience the luxury sedan with all of their senses. The new generation of Mercedes-Benz User Experience (MBUX), for example, offers both drivers and passengers innovative possibilities for interaction and personalization. More than ever before, the interior fulfils the claim of a “third place,” a private refuge between home and work’.

The manufacturer says it will provide insights into the ultra-modern production facility of the S-Class. In addition, celebrities will describe their very personal impressions of the new S-Class.