Polestar to open its first Space in Ireland

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The Swedish electric performance car brand, has opened its first retail location, a Polestar Space in Dublin formalising its entry into the market which began with first Polestar 2 deliveries in July.

By repurposing retired shipping containers in a clean and minimalistic architectural manner, Polestar continues to debut innovative retail environments that strive to sustainably enhance the car buying experience. The Polestar Space situated in Sandyford creates a new landmark in a busy area of the city. As with all Polestar Spaces, Polestar Dublin continues to buck the traditional automotive retail model by championing a direct-to-consumer, digital-first sales approach.

Visitors to the new Space will be able to interact with non-commissioned Polestar Specialists to gain information about the brand and how to order their own car online if required. Guests can also take a test drive of the fully electric performance fastback Polestar 2 from the facility with a one-hour drive route direct from the site.

Kieran Campbell, Market Lead for Polestar Ireland, comments “Following a period of huge intrigue and enthusiasm from customers over the past few months, I am delighted to be opening the doors to Polestar Dublin tomorrow – we now have a home where we can welcome our guests and share all the benefits of EV ownership and what makes Polestar a unique proposition.

“With Polestar 2 on sale now and with orders open for Polestar 3, our new SUV for the electric age, we have a range of performance orientated vehicles with a strong focus on sustainability to suit all customers.”

Each Polestar Space is specifically designed to supplement the brand’s digital-first retail model. To promote, not distract from, the product with a closely curated experience to truly reflect the design-led brand’s ethos. The minimalistic, monochrome interiors in each Space elevate deliberately chosen materials, while promoting a calm and thoughtful atmosphere so customers can get to know the Polestar cars and the brand.

On sale today the Polestar 2 electric performance fastback is the company’s first fully electric car. The Polestar 2 model range includes three variants with a combination of long- and standard range batteries as large as 78 kWh, and dual- and single-motor powertrains with as much as 350 kW / 476 hp and 680 Nm, priced from €51,135* or monthly finance from €449.

The Polestar 3, revealed in October is Polestar’s third model and first performance SUV with five seats and a 111 kWh battery delivering up to 610 km** range with 517 hp and 910 Nm, priced from €99,900 or monthly finance from €979,06.

Polestar 2