To coincide with the opening of orders for the Alpine A390 GTS, Alpine is unveiling a unique immersive experience centered around Alpine Active Torque Vectoring, with Pierre Gasly behind the wheel, spanning both circuit and gaming environments.
From engineering to track: a film at the heart of performance
At the core of the activation is a film that takes viewers behind the scenes of Alpine’s engineering process.
An Alpine Chief Engineer explains the principles of Alpine Active Torque Vectoring, a dynamic torque distribution system between the wheels that enhances agility, precision, and vehicle behavior in corners.
To bring these benefits to life, Alpine calls on Pierre Gasly, Formula 1 driver and brand ambassador.
Behind the wheel of an A390 GTS, now open for orders, he takes to the legendary Le Mans circuit, pushing the car to its limits and delivering a spectacular demonstration of the technology’s capabilities.
From real circuit to vitural track: the Alpine A390 arrives on Assetto Corsa
Because some sensations are meant to be experienced rather than explained, Alpine extends the experience into the reference simulator Assetto Corsa.
The A390 has been fully modeled with a faithful reproduction of Alpine Active Torque Vectoring:
- Same settings
- Same powertrains
- Same dynamic behavior
Developed with Valentin Squirelo, a creator specializing in accessible gaming, the mod allows a wide audience to experience the technology firsthand from home.
An experience for all, from download to real life
The A390 mod will be available for free on Assetto World and Overtake GG.
At the same time, the experience will come to life at the 24 Hours of Le Mans, where the Alpine stand will feature simulators allowing visitors to test the car virtually.
A new preduct approach to automotive communication
Directed by Pierre Davy and produced by Shadow, the film will be released on YouTube and adapted into short-form content across Meta, TikTok, and YouTube Shorts.
With this activation, Alpine reaffirms its ambition to reinvent automotive communication, transforming complex technology into a tangible, accessible, and engaging experience.