More than 50 exhibitors have already been confirmed for Motorsport Expo and Car Culture UK, alongside a growing line-up of major industry partnerships and exclusive features, as preparations gather pace for the inaugural events at Excel London from 26–28 February 2027.
Bringing together motorsport, performance cars, engineering, manufacturers, brands and enthusiast communities, the events aim to create a new flagship automotive experience in London, uniting every corner of the industry under one roof.
London is home to one of the world’s largest automotive and motorsport communities, yet it doesn’t have a major consumer event that truly represents the full breadth of the industry. Motorsport Expo and Car Culture UK have been created to change that.
Among the latest announcements, automotive creator Zachs_Garage has joined Car Culture UK to help curate what is set to become one of the UK’s most significant collections of enthusiast cars ever displayed under one roof.
Motorsport Expo has also strengthened its commitment to the wider motorsport community through a partnership with Race Against Dementia, the charity founded by three-time Formula One World Champion Sir Jackie Stewart OBE, which has been named the event’s Official Charity Partner.
The partnership is supported by a £20,000 fundraising pledge, with a series of initiatives planned throughout the event to raise awareness and support the charity’s pioneering dementia research.
The event has also confirmed the launch of the Championship Hub, developed in collaboration with the British Automobile Racing Club (BARC). The feature will bring together race series from grassroots karting through to top-level national competition, connecting aspiring drivers, teams and championship organisers while helping visitors discover clear pathways into competitive motorsport.
Race Tech has been announced as Official Partner of the Engineering Zone, bringing one of motorsport’s leading technical publications to a feature dedicated to engineering, innovation and technology.
Together, these partnerships reflect the ambition behind Motorsport Expo and Car Culture UK, creating an event that brings together motorsport, engineering, performance cars, modified culture, manufacturers, brands and enthusiasts in a way London has not experienced before.
Simon Bennie, CarShowCo Director, said: “From the beginning, our ambition has been to create an event that genuinely represents every part of automotive culture and brings the community together under one roof. The response from exhibitors, partners and enthusiasts has been incredible, and every announcement reinforces the appetite for a major automotive event in London.
There is still a lot more to come, but we are incredibly excited about what we are building and the experience we will be able to deliver for visitors, exhibitors and the wider industry in February 2027.”
With further exhibitor, manufacturer, special guest and feature announcements still to come, Motorsport Expo and Car Culture UK will continue unveiling new additions over the coming months ahead of opening their doors at Excel London from 26–28 February 2027.