89th Geneva International Motor Show 2019
Visitors flock to motor shows not only with the intention to purchase a new car, but to find out about the latest new developments and automotive technology. The Geneva International Motor Show 2019 (GIMS) at the Palexpo where exhibitors presented 152 World and European premieres certainly did not disappoint in this regard. The exhibited models on show offered fresh insights into the direction the industry is heading with electrification at the top of the agenda. Meanwhile, social networks and the hashtag #gimsswiss attracted huge interest. The Motor Show runs until 17th March.
While a broad range of shiny new vehicles were displayed, from practical everyday cars to fantastic concept cars to the supercars of enthusiasts’ dreams, there were a number of mainstream brands not present. However, there were 34 new exhibitors displaying their products and one of the show’s highlights was a special exhibition celebrating 70 years of the Abarth brand.
GIMS showcased the wide range of energy-efficient vehicles on offer, promising low fuel consumption and low CO2 emissions. These include all passenger cars which feature a maximum CO2 emission value of 95 g/km and fall within energy efficiency category A or B.
Commenting on the latest technological advances at the GIMS President Maurice Turrettini said: “We recognise that the Geneva Motor Show needs to continue bringing together automotive industry players to foster ongoing innovation. However, it’s just as important to promote and present the technological innovations essential for developing all forms of mobility”.
The GIMS on social networks
The GIMS social media support community has grown tremendously since the press days and continued to expand on a daily basis, offering users a virtual experience of the highlights of GIMS, combining a 360° on-board experience with exclusive interviews and statements made at press conferences. For example, the interaction on Facebook has increased by 7,315%, with some 1.3 million people following posts made on the page. Meanwhile, the GIMS’s YouTube channel has been viewed 1.2 million times and Instagram has even notched up 5.7 million views. Finally, the hashtag #gimsswiss has been shared 345,000 times on Twitter.
Full report and photos from the event will feature in next month’s edition of Fleet Car magazine.