A8 – The Next Generation of Audi Luxury


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Audi Ireland aims to maintain its class leading status in the luxury stakes with the introduction of the latest A8 range.  The German brand with the renowned ‘Vorsprung Durch Technik’ motto, has enjoyed this title since 2010 and the new model delivers even more hi-tech and efficiency all-round.

Again the lightweight Audi Space Frame is used while the dimensions remain the same.  The various design and styling modifications clearly demonstrate the differences between the generations. Noticeable is the new light beam structure with LED technology, a first for any Audi in Ireland. The bonnet has been re-sculptured and the new grille is single frame while the bumper is more aerodynamic.  From the back, the new LED tail-lights and chrome elements further enhance the elegant look.

Euro 6 compliant engines continue the upgrade process with the 3.0 TDI 260 bhp has 10 bhp than before but with less emissions (by 14 gms) to leave it at just 155 gms, qualifying it for Tax Band C which constitutes road tax of €390.  Some may be attracted to the 4.2 TDI which now boasts 385 bhp and 850 Nm of torque. S8 versions are to follow.  8-speed Tiptronic automatic transmissions provide power to all four wheels on all versions. As expected the interior is luxurious to the brim with a selection of new upholstery and inlays to choose from. Every safety fitting is available too from Active Lane Assist, Park System, not to mention the infotainment system which even has an Internet connection where passengers can log-on via a WLAN hotspot in the car. Prices start at €92,800.

Audi Ireland is on a high at present as sales results for 2013 elevates the German marque as the number one premium brand in the country.  That milestone was achieved through achieving a record 5% market share with 3687 unit sales.  Volume growth was up 4.3% over the past twelve months. Interestingly, over €44 million was loaned to customers through Audi Finance.

To come later in 2014 is the S8 and by April the 6.0 litre 500 bhp W12 version will arrive boasting a 0-100 kp/h take off in just 4.6 seconds.  Available in LWB form, it is priced from €155,000.


The new Audi A8 has just been voted Chauffeur Car of the Year by the Professional Driver Awards 2014.