BMW unveil latest 7 Series Flagship

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  • Striking styling incorporating BMW’s evolved design language
  • Luxurious new interior design with innovative comfort features
  • Automatic opening of front and rear doors available for the first time on 7 Series
  • Flexible architecture delivers plug-in electrification to every model sold in Ireland
  • Launching with fully-electric BMW i7 xDrive60, with BMW 750e xDrive and BMW M760e xDrive plug-in hybrid models to follow in 2023
  • Choice of Excellence and M Sport trim, offered exclusively in long-wheelbase form

With the new BMW 7 series, the latest generation of the brand’s flagship saloon, BMW is set to redefine the luxury segment with new levels of electrification, sustainability and digitalisation.

The new BMW 7 Series represents a significant step up from its renowned predecessor, with an innovative specification designed to deliver incredible driving pleasure, unsurpassed long-distance comfort and a cutting-edge digital experience.

Beneath a graceful exterior that fuses striking modern style with the practicality and imposing nature of a premium saloon, the new BMW 7 Series introduces an advanced drivetrain that – for the first time – brings plug-in electrification to every model sold in Ireland.

Available exclusively in long-wheelbase form in either M Sport or Excellence specification, the new BMW 7 Series range comprises models from both the BMW i and BMW M brands. Launching later this year with the pure electric i7 xDrive60, the plug-in hybrid 750e xDrive and M760e xDrive are set to follow in spring 2023. The dedicated M Performance model will deliver 571hp, combining the searing performance characteristics of a BMW M model with efficiency-enhancing plug-in hybrid technology. BMW i7 M70 xDrive, the future flagship model, will follow later in 2023.

Naturally, the new BMW 7 Series complements its state-of-the-art drivetrain with a blend of luxurious interior design and an astonishing entertainment experience. Innovative features such as the unique 31.3-inch 8K BMW Theatre Screen (features in Irish models produced in Spring 2023), the multi-sensory vehicle experience BMW iDrive with the latest generation of BMW Operating System 8, plus the new BMW Curved Display and BMW Interaction Bar, highlight the progressive saloon’s character.

Like its predecessors, the new BMW 7 Series will be built at BMW Group Plant Dingolfing. Sustainability is a key consideration, with all electricity for the production of the new BMW 7 Series coming from renewable sources, while use of recycled and sustainable materials in the car has been significantly increased.

The new fully-electric BMW i7 xDrive60 is priced from €132,210 (RRP) with the first Irish deliveries expected to commence from December 2022.