CUPRA Ireland joins forces with 3Arena as the new electric motoring partner


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CUPRA Ireland continues to strengthen its partnership with 3Arena this year with the integration of CUPRA brand experience touchpoints throughout the venue. The stunning music venue is a unique platform to showcase the brand’s latest models and electric mobility offering. CUPRA is a brand steeped in music and has already joined forces with one of Europe’s leading festivals, Primavera Sound.

Since 1988, the 3Arena has been bringing live entertainment to the people of Dublin and Ireland, with thousands of artists playing on stage. Located in Dublin’s Docklands and managed by Live Nation, the 3Arena is one of the largest custom-built music venue in Europe and has average visitors of more than 1 million per year.

Just like the CUPRA range, 3Arena is designed with the audience in mind, the stunning state of the art entertainment venue caters for blockbuster shows as well as intimate gigs. This year the 3Arena has welcomed some of the biggest names and talents in music.

Caroline Lawlor, Marketing Communications Manager at CUPRA Ireland said,“We pride ourselves on understanding what is important to our customers and we know music is embedded in our culture for so many here in Ireland. Partnering with an established and renowned venue like 3Arena, synonymous for attracting the very best music acts, will afford an excellent platform to tell the CUPRA brand story in Ireland over the coming years”

Sian Redmond, Director of Marketing Partnerships at Live Nation said, “It’s an incredibly exciting time for our industry, record numbers of fans are seeking out live entertainment experiences and we’re delighted CUPRA are joining us on this journey at 3Arena. As a venue, we are always pushing to innovate and to improve upon the fan experience and CUPRA very much share in this vision. We believe our audiences will really embrace the CUPRA brand and look forward to collaborating in bringing this partnership to life for fans.”

CUPRA creates cars with their own unique vibes, that’s why CUPRA Ireland have created a number of playlists on Spotify celebrating a range of musical artistry, including a playlist featuring tracks from performing artists at 3Arena, marking the partnership with Ireland’s best live venue.

The CUPRA model range includes the brands best-selling model to date, the CUPRA Formentor, a unique SUV with both style and power. The new CUPRA Leon and Leon Sportstourer line up offers a broad range of engines allowing customers to choose the vehicle that best suits their needs. The CUPRA Ateca, offers a spacious cabin enhanced by quality and sophistication. The latest model to join the tribe is the 100% electric CUPRA Born.