Successful Gathering Helps Europcar Record Rental Numbers
Europcar Ireland has announced an increase of over 11% in its peak fleet numbers to in excess of 5,000 vehicles and in surpassing 900,000 rental days in 2013, a record number for the company.
There was further good news for Europe’s leading car rental company as Europcar is now operating in the number three slot in Ireland’s main airports after a successful DAA tender and has also recently opened four new branches in Galway, Athlone, Waterford and Cavan, through a combination of establishing new locations and through the Europcar franchise department.
Colm Menton, CEO of Europcar Ireland said; “We are absolutely delighted with the significant growth we have recorded across all the various aspects of our business over the last 12 months. We can pinpoint the success in 2013 to the significant influx of tourists during the year of the Gathering and also through a change in behaviours by the corporate sector choosing to rent their fleet rather than buy.
“The service that we offer is so flexible, renting on a monthly basis, that it suits many businesses and means that they can free up funds for other elements of their business. The corporate side has been a key part of our growth, and we have been working with companies from SMEs to Semi-States, providing Irish companies with everything from small cars to large vans.
“The successful tender with the DAA means that Europcar has almost 100 extra spaces in Dublin Airport which is our busiest location. We expect to record 350 rentals a day out of Dublin Airport alone next summer.”
Along with its 11 branches, Europcar offers another 16 hubs nationwide that help support its replacement car rental business.
Colm Menton has led the business to impressive growth since 1998 when he bought into the Malone car rental group which then operated with less than 250 cars. He believes a key to the success is listening to customers and constantly trying to improve and evolve. Menton concluded; “Europcar is the only rental company in Ireland that sends their customers a customer service survey after each rental. Good, bad or indifferent, we aren’t hiding from our customers and we must know where our strengths and weaknesses are if we are to continue to grow. We must listen and learn if we are to keep growing and we cannot stand still.”
Looking forward to 2014, Europcar has further ambitious plans for growth. The obvious focus is on the successful Corporate and Tourism sides of the business while franchising the Europcar brand across the country will also be important to continued success.