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Ford Edge Concept Breaks Cover in Europe

Ford Edge Concept

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The all-new Ford Edge Concept made its European debut at Ford’s special “Go Further” event inBarcelona. The Edge Concept was unveiled by Jim Farley, executive vice president of Ford GlobalMarketing, Sales and Service and Lincoln, and gives a strong indication of the technology, design and craftsmanship direction of the company’s new large SUV for Europe.

The concept also showcases potential advanced technologies, including a push-button and remote-operated parking feature customers could use from inside or outside the vehicle. Already popular in the U.S. and other markets, the Edge will be Ford’s first large upscale SUV for Europe, one of 25 new vehicles that Ford will launch in the region in the next five years.

Edge will join the new compact and agile EcoSport SUV – available to order now – and the recently launched new Ford Kuga as Ford builds on its SUV heritage to offer a comprehensive line-up of redesigned SUVs in Europe. “Ford’s SUV line-up represents a significant growth opportunity for Ford globally and in Europe,” Farley said. “The line-up of One Ford SUVs all share the same modern design, smart advanced technologies, and true capability seen in the Edge Concept. These attributes will help to differentiate Ford across the range of our global line-up.”

Key attributes of the Ford Edge Concept – a sleek, sporty appearance; capability; fuel efficiency; and technology that assists the driver – are in line with what customers value around the world, which is driving global growth in the SUV segment. “The all-new Ford Edge Concept gives consumers in Europe a tantalising glimpse of the upscale Ford SUV experience that’s waiting just around the corner,” said Stephen Odell, Ford executive vice president, Europe, Middle East andAfrica. “We are seeing strong demand for high quality products that confer status, and give a greater sense of freedom and confidence on the road.”

In Europe, where higher specification Titanium models currently account for 70 per cent of all Ford S‑MAX sales, the Edge will meet demand for upscale, technologically advanced SUVs with great road presence and driving dynamics. SUVs in the region grew from 6.5 per cent to 11.9 per cent of vehicle sales between 2005 and 2012. Ford projects that between 2013 and 2018 sales of all SUVs in Europe will increase by 22 per cent.