SAILUN starts “ROAD TO COLOGNE 2024“ journey through Europe


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Sailun to present up to 20 product innovations at TIRE COLOGNE
The performance of tyres for conventional and alternative drive systems is becoming increasingly important not only in Europe, but also globally. The SAILUN Group, which is one of the top 12 tyre manufacturers in the world, has great ambitions in the run-up to THE TIRE COLOGNE, the leading international trade fair taking place in Cologne from 4 to 6 June 2024. This is reason enough to break new, innovative ground. SAILUN Europe is therefore going the extra mile.

For the first time, six key markets will be visited during the ‘ROAD TO COLOGNE 2024’ tour schedule. The aim is to bring the potential of the SAILUN tyre range with the latest EcoPoint3 technology even closer to the European dealer network on site. With a wide variety of electric, hybrid and thermal car models showcasing the broad range of the latest SAILUN tyre generations, the tour will run through Germany, Poland, Italy, France, Spain and the UK. Key partners in the respective markets will also be part of the roadshow as well as country-specific sights and local specialities.

The stories will be shared on social media, in the local markets and in content produced for the Tire Cologne show.

“A special, compact but no less demanding tour with many stops and stopovers at dealers in our important European core markets. We are particularly keen to offer our local partners the opportunity to not only get an idea of the latest range of tyres and their specific characteristics on site in the markets, but also to enter into a direct dialogue with them and making them an integral part of our story“, emphasized Stephan Cimbal, Marketing Director SAILUN Europe, at the start of the tour.

The five-week ‘ROAD TO COLOGNE’ is intended to help consolidate and further expand SAILUN’s premium status in the European core markets.