Skoda leads the field in fleet and diesel sales


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Skoda continues to make great strides in the Irish motoring marketplace. Many may be surprised to hear that the Volkswagen Group owned Czech Republic auto brand celebrated its 30th anniversary here last year, finishing in fourth place in the overall sales table and gaining momentum all the time.

With an 8.3% market share achieved last year, Skoda Ireland heads up, the league table among its European counterparts, with Germany closest on 5.9%.

That upward trajectory is evident in the sales figures to date for 2024, moving up to second overall (11% marketshare), and topping the fleet car sales charts. And up to the beginning of March this year, the number one seller in the Dublin region.

From the 2,036 units sold in 2023 in the fleet sector, Skoda is the runaway leader, with Volkswagen (1527) and Ford (1421), completing the podium positions. Contract conquests include deals with An Garda Síochána, the DAA, the Irish Prison Service, among others and with various leading leasing companies.

When it comes to its share of the diesel market, Skoda continues to reign with 22% of the sector, touching 7,000 unit sales.  So far this year, that figure is now up to 28%.

There’s more to come, with new and refreshed models set to be introduced with new generation Superb and Kodiaq, along with facelifts to the Scala, Kama and Octavia.

Commenting on the upwards and onwards trend, John Donegan, Brand Director, Skoda Ireland, said: “Škoda recorded its best year ever in Ireland in 2023 with over 10,000 registrations exceeded for the first time. That trend is continuing for 2024 where we expect to have another record-breaking year in Škoda as we currently sit in 2nd place in the market, with 11% market share.

Our fleet business has been part that success, being the number one brand in Ireland when it comes to fleet in 2023 after winning several government contracts such as the An Garda Siochana contract.

The Octavia is the fleet vehicle of choice for small Irish businesses as well as Ireland’s top multinational companies. I don’t believe there is a more complete car than the Octavia on the market today. The Octavia strikes an excellent balance between reliability, comfort, and efficient engines with strong resale values. There is an excellent range of petrol and diesel engines with manual and DSG automatic options and it boasts unrivalled luggage space, with 600 litres of boot space.”