Change of Irish Importer announced
At the 89th Geneva International Motor Show 2019, SsangYong Motor Company CEO Johng-Sik Cho unveiled its all-new fourth generation Korando SUV with a great sense of confidence and enthusiasm about the new model. New Korando is the South Korean company’s fourth new car introduced into the marketplace in as many years and sits alongside the Rexton, XUV and Musso.
Mr. Cho, mentioned during the world premiere that the brand is “more than producing a car with four wheels, emotion is felt in every thing that we do, from the management, design team and shop floor employees”.
“We have a strong and robust future with the investment from owners, the Mahindra Group and we are proud in bringing on the next member of our SUV family with the Korando. We have a lifetime of over 65 years in the industry and have become specialists when it comes to producing reliable sports utility vehicles. The all new SsangYong Korando SUV is the fourth generation model to carry the name, and actually is a car to hold the unique distinction of being recorded in the Guinness Book of Records as having the longest continuous nameplate in automotive history. It follows on from the SIV-2 design concept first seen here at the Geneva Motor Show in 2016,” he said.
He continued: The Korando has been completely revised for 2019 with an all-new contemporary exterior design, a refined, premium quality and spacious interior, enhanced driver assistance and safety systems, plus state-of-the-art connectivity. The car sports a new-look throughout which has been designed to maximise the car’s robust character with a distinctive new grille and headlight treatment at the front. It will attract a young customer throughout the 100 countries sold around the world.”
“Inside, the spacious interior provides better head-room and rear seat space than its competitors, with a high-tech premium feel throughout. It is also extremely driver-focused with a range of features such as an 8” smart audio and 9” full colour LCD cluster with dual navigation to provide all the information needed, along with a four-way adjustable driver’s seat with lumber support for comfort. Powertrain offerings include 1.5 litre petrol and 1.6 and 2.0 litre diesels.”
New Korando and the new Musso Grand Pick-up, also launched at Geneva mark the changeover of the importation and distribution of SSangYong cars and commercials in Ireland. Maltese company, the Famalco Group has set up business in Ireland, and takes over from the Harris Group led SSangYong Ireland, which has relinquished the brand.
Under newly appointed Country Manager John McKenna, SsangYong Automotive Ireland, the brand has ambitious plans to gain further marketshare with its most modern model range offering and is about to move into a new HQ, close to the Red Cow Interchange, Dublin. Launch timings for the new models will be announced shortly.
The next of Fleet Car will feature an exclusive interview with Director of SsangYong Automotive Ireland Ltd., Hermann Mallia