How advances in safety technology in cars can assist corporate and fleet drivers


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Fleet Car Safety Seminar & Demonstration

Date: Tuesday 17 April 2018 | Leopardstown Racecourse Pavilion, Dublin.

An important and highly relevant seminar and demonstration for fleet managers, company car drivers and anyone involved in driving for work either directly or indirectly, will take place at Leopardstown Racecourse Pavilion on Tuesday 17 April.

Organised by Fleet Car magazine, the free to attend event, which runs from 10.30am to 2.30pm  and includes a complimentary networking lunch, focuses on how advances in safety technology in cars can help companies and fleet managers to meet their duty of care obligations towards employees undertaking company related travel, as well as help to avoid costly and time consuming incidents.

The seminar will be chaired by Moyagh Murdock, CEO of the Road Safety Authority. In addition to a series of presentations from leading experts, attendees will get an opportunity to experience first-hand the latest generation of safety features which are fitted as standard to the 9th generation Honda Civic via the brand’s highly lauded Sensing Technologies package.

Keynote presentations will include “Specifying safety in company cars – at what cost” by Fabian Murphy, Risk Management Surveyor at Aviva Insurance Ltd, while Deirdre Sinnott from the Health & Safety Authority will address the topic “Duty of care for fleet operators.” Representing the motor manufacturing sector, Paul Brookes of Honda Motor Europe and John Saunders of Universal Honda Ireland will present on the topic “Today’s Safety technology in cars can save lives.”

Why Attend?

Increasingly employers not only have to have appropriate policies and procedures in place for employees driving for work, but must ensure that the car being used is fit for purpose. That applies whether the employee is driving a company supplied vehicle or their own car.

Ultimately the driver behind the wheel remains responsible for their own behaviour, and much of a fleet manager’s responsibility lies in ensuring there are proper instructions and guidelines in place so that the driver is fully informed of their responsibilities when driving for work. Equally, technology aids such as driver telematics that monitor a driver’s speed and inputs such as harsh braking and acceleration are useful tools to fleet managers in ensuring employees drive safely on company time.

However, accidents and incidents can happen to even the safest driver, and this is where advances in car safety technology can make a significant difference to the bottom line – by avoiding having a time consuming and costly accident.

Recent years has seen a range of active safety and driver assist technologies become available on cars. These include collision avoidance systems whereby the car provides audible and visible warnings of potential collisions, extending to automatically braking if it detects a collision occurring. Others available include lane and road departure warnings if the car detects the driver is not staying within the road boundaries, and intelligent speed assistance systems that work with adaptive cruise control and traffic speed limit sign recognition to automatically adjust the vehicle’s speed.

Any one of these systems can help prevent an otherwise avoidable collision, and combined can significantly reduce the likelihood of a company car driver being involved in an incident, or even simply help by keeping him or her on the right side of the law.

Ireland’s infamous Vehicle Registration Tax (VRT) system does motorists wishing to avail of these safety systems no favours, as each item is subject to VRT, making it considerably more expensive than in other markets. Add in the double whammy of VAT on the VRT and the result is many manufacturers offering these technologies as optional extras rather than as standard.

That’s where Honda deserves kudos as its highly lauded Sensing Technologies package comes as standard on all new Civic models. To demonstrate the effectiveness and value of these technologies, a range of cars will be available on the day for attendees to experience first hand.

Sign up now

This pertinent seminar and demonstration is a must-attend event for employers, fleet managers and employees who drive for work, and is also highly relevant for anyone involved in safety at work including leasing companies, insurance agencies, human resource managers and City and County Council safety officers.

To register for the Fleet Car Safety Seminar & Demonstration, please contact Anne Marie Grant at Fleet Car magazine – email: or on mobile (086) 1451330.