2010 Saab Festival in Sweden

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  • Saab Festival to be held on 15-18 July in Trollhättan, the home of Saab
  • Focus on newly-launched 9-5 saloon and 50th anniversary of Saab 96

Trollhättan, Sweden.  Thousands of Saab enthusiasts from all over the world are expected to attend the 2010 Saab Festival in Sweden between 15–18 July, the first to be held since Saab became an independent company earlier this year.

The biennial festival is traditionally the world’s largest gathering of Saab fans. Based around the Saab Car Museum in Trollhättan, the home of Saab, this year’s event will focus on Saabs past and present, including the soon to be launched Saab 9-5 saloon.

In addition to factory tours, parades, presentations and automobilia sales, the festival will include a celebration of the 50th anniversary of the Saab 96, the car that took Erik ‘Mr Saab’ Carlsson to the first of a hat-trick of RAC Rally victories in 1960.

“This year’s event has special significance as it comes at the start of a new era in our company’s history,” said Saab Automobile CEO Jan Åke Jonsson. “Many Saab fans around the world demonstrated great support for Saab during the sale negotiations and we are delighted to take this opportunity of showing our appreciation.”

ABOUT

Saab Svenska Aeroplan Aktiebolaget (Swedish Aircraft Company) – was founded in 1937 as an aircraft manufacturer and revealed its first prototype passenger car 10 years later after the formation of the Saab Car Division. In 1990, Saab Automobile AB was created as a separate company, jointly owned by the Saab Scania Group and General Motors, and became a wholly-owned GM subsidiary in 2000. In February 2010, Spyker Cars N.V. of the Netherlands, acquired the company from GM as an independently-run business.

Saab cars reflect the brand’s unique Scandinavian design ethic, which is fused with its aircraft engineering heritage. The company is a global premium car maker with a distinguished history of innovation. It is recognised for its pioneering role in turbocharging, as well as occupant safety and the introduction of flex-fuel technology through Saab BioPower. Saab Automobile AB currently employs about 3,400 staff in Sweden, where it operates world-class production and technical development facilities at its headquarters in Trollhättan, 70 km north of Gothenburg.