Another important milestone in the history of the Fiat 500 has been reached with news that the 500,000th Fiat 500 has just rolled off the production line. The half-millionth car was a 69 HP 1.2 litre version with Start&Stop, finished in Funk White.
On sale and in demand in 83 different countries around the world, the new Fiat 500 has reached this historic figure in only 21 months from its launch. The largest 10 markets for the first 500,000 cars have been: Italy (244,755 units), France (58,425), the UK (51,445), Germany (48,319), Holland (13,682), Switzerland (10,765), Spain (10,103), Belgium (9,548), Japan (9,030) and Austria (8,648).
These figures disguise the fact that 80 per cent of customers choose top of the range versions (Lounge and Sport) which are fitted as standard with Blue&Me infotainment.
This new production milestone has once again focused the media spotlight on the Fiat 500, which is built at the Fiat Auto plant in Tychy, Poland and has confirmed its reputation as an Italian style icon capable of winning the hearts and minds of the public and the international motoring press.
In addition to success on the sales front, the Fiat 500 has already won 40 international awards, has received the prestigious Euro NCAP 5-star crash safety rating, and boasts a dedicated internet site (fiat500.com) with a community of over 120,000 users from 206 different countries taking part in 30 online activities and clocking up an amazing 240 million page visits.
This production record and the model’s unquestionable popularity are the result of the 500 project being a genuine ‘platform’ for an entire family of cars. This was demonstrated by the debut of the 500C, the original cabriolet version of the 500 that pays homage to the 1957 soft-top but comes packed with advanced solutions in terms of build, engines and passenger comfort.