Bridgestone launches new generation Potenza S001


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Ultra High Performance sport tyre

Bridgestone has developed a new flagship UHP tyre for the world’s top sports cars:  the Potenza S001. Designed for maximum sports performance, the tyre also delivers high efficiency with reduced rolling resistance. Already factory fitted on the Aston Martin Rapide and Ferrari F458 Italia, the Potenza S001 is available in the European replacement market since January 2010.

Bridgestone has extended its sport tyre line-up with the launch of the Potenza S001 for top sports cars and high-powered luxury vehicles. Reliving the motor-sport heritage of Potenza tyres, the S001 is designed to give the world’s most powerful sports models even sportier handling and higher efficiency than the current Potenza RE050(A) it complements. With factory fitments on the Aston Martin Rapide and Ferrari F458 Italia, the Potenza S001 clearly meets the challenging demands of both heavier luxury sports cars and the new breed of lighter, extreme sport models.

Sports response and driving precision

The unique character of this asymmetric tyre is expressed on the outside tread area by the large, stiff ‘high grip’ shoulder blocks which produce optimum road contact. This handling performance is enhanced by the strong but lightweight active insert in the bead area which increases longitudinal stiffness, generating the high braking force required, while maintaining vertical stiffness for cornering grip and ride comfort. Drivers will enjoy the remarkable steering response, giving an exciting sporty feel behind the wheel, countered by the perfect high-speed stability provided by the off-centre straight rib tread design.

Tuned for wet safety

Safety is assured by Bridgestone premium wet technology. The wide groove design provides rapid water evacuation, aided by high-angle lug grooves to improve drainage of excess water from the rib area into the main grooves for hydroplane resistance. The angle of these lug grooves has been tuned to minimise block deformation during braking, thus maintaining the most effective braking edge and contact patch for maximum wet safety and control.

Ultra high efficiency

The Potenza S001 meets the strong trend towards more fuel efficient motoring with a lighter belt construction than the previous Potenza generation and up to 10% lower rolling resistance. Pattern noise is diminished by the even road contact provided by the new block design which minimizes noise emissions on contact with the road, combined with the latest groove and lug technology to suppress surface noise.

The Potenza S001 is available initially in 19 sizes (18” to 20” rims) in the replacement market throughout Europe since January 2010.