Europcar, the European leader in car hire, and Air Berlin, Germany’s second
largest airline, have decided to join forces by creating a new Premium
Partnership to provide quality car hire services to all Air Berlin business
and leisure customers.
An Air Berlin “topbonus” partner since February 2008, Europcar will become
Air Berlin car hire “Premium Partner” as of July 1, 2010. In addition to its
award-winning quality and range of vehicles, extensive network and customer
service, Europcar will offer Air Berlin customers the best rates publicly
available, including pre-paid rates reflecting “early-bird” deals in many
Air Berlin destinations.
Europcar hires will now be part of the Air Berlin flight reservation
process, and also available via dedicated co-branded micro-sites within the
airberlin.com website. Air Berlin ticket desk call centres in Germany will
transfer calls to Europcar Germany call centres, open 24/7. Air Berlin will
also be promoting Europcar products and services at airports, at the ticket
desks and check-in counters, on the doors of the planes, in the magazines
and on the TV on board.
“Since partnering with the ‘topbonus’ program two years ago, Europcar and
Air Berlin have gone from strength to strength, in Germany and
internationally,” commented Guirec Grand-Clément, Global Sales and
Marketing Director at Europcar International. “Being elected ‘Premium
Partner’ pays testimony to the partnership’s value to our customers, as well
as to both partners. Europcar looks forward to welcoming even more Air
Berlin customers to our stations across the network.”
Although it is peak season, to celebrate the Premium Partnership launch,
Europcar will be running a special “Drive Bigger, Pay Less” promotion for
Air Berlin passengers who can benefit from competitive rates, including
airport car hire from all major UK airports. The “Drive Bigger, Pay Less”
promotion applies to reservations booked before 18th July, for hire until
12th September 2010, while supplies last.
In addition, while topbonus members continue to receive 500 award miles per
hire across the Europcar network, as a Premium Partner Europcar will offer
double award miles to topbonus customers. This double award miles offer
applies to reservations booked online before 1st October, for hires up to
15th October, 2010.
Throughout this promotional period (i.e. between July 1 and October 15),
Europcar will also offer topbonus members “miles bonuses with a difference”
which allow customers booking their car hire via the micro-site to choose
between “Status” and “Bonus” miles for their reward.