Europcar, European car rental firm, has partnered with Fiat to add a new
range of eco-friendly cars to their car rental fleet. 
The new Fiat models offered by Europcar include the eco-friendly Punto,
Grand Punto, Idea, 500, Panda, Qubo and Bravo.
Speaking about Europcar’s decision to partner with Fiat, Global Marketing
Director Jehan de Thè described how the company’s drive to be more
eco-friendly meant that Fiat who are currently “the best-selling brand
ranked by volumes-weighted average CO2 emissions” was the ideal choice for
Europcar.
Greener car rental solutions have become particularly important for the
Europcar Group in recent years. In 2008, Europcar became the first European
car hire company to be honoured with the Green Charter, an honour bestowed
by Bureau Veritas in recognition of the company’s green initiatives.
De Thè commented: “Europcar is pioneering an eco-friendly approach to car
rental through a number of ground-breaking initiatives. In particular,
Europcar undertakes to offer to its customers a vehicle fleet with the
minimum possible impact on the environment.”
Alongside the alliance with Fiat, Europcar has taken other notable steps to
reach environmentally-conscious consumers. Europcar’s website now offers
customers the ability to assess and compare the average CO2 emissions for
each car group within the fleet before deciding to book car hire with
Europcar.
The new Fiat car rental range currently includes some of the most
eco-friendly car rental options on the Europcar website. The Fiat 500 and
Fiat Panda for example offer 110/km CO2 and 113/km CO2 respectively, while
other models such as the Fiat Idea and Grand Punto emit less than 120g/km
CO2.
As Europcar continues to take the necessary steps to improve the company’s
green credentials, alliances with companies like Fiat are – according to de
Thè – “strategic in achieving this”.