Europcar launches a smart customization system for car rental


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Europcar and Accor have launched a customized car rental reservation
service to facilitate their customers’ travel and lodging plans. When an
Accor customer confirms a hotel reservation on, a
pre-selection of three vehicles available for rental from Europcar is
proposed. The selection is based on the customer’s destination, hotel and
length of stay.

Accor is the first hotel group to use the new, more dynamic and efficient
online reservation system developed by Europcar. Accor customers reserving
a Europcar vehicle through this system qualify for exclusive discounts of
up to 20% on the cost of their car rental. Members of the Accor AClub
loyalty program can earn points and benefit from special conditions on
their vehicle rental.

“We are delighted to take our longstanding partnership with Accor on to the
next level,” stated Rafael Girona, Chief Operating Officer of Europcar
Groupe. “Thanks to this new service, we can provide a high-quality,
intelligent and dynamic offering to meet customers’ specific needs.”

According to Pascal Mergez, Accor’s Director of Transportation
Partnerships, “This new service constitutes a milestone in the partnership
between Accor and Europcar. We rely on our respective strengths to offer
our customers high value-added products and services that are easy to

Accor E-Commerce Director Romain Roulleau added: “We need to constantly
adapt to the needs of increasingly unpredictable customers. Cross-selling,
and especially the addition of partners to the reservation channel, will
help to make the portal a genuine distribution platform for
the sale of complementary services. Our partnerships, such as the one with
Europcar, represent a means of securing the customer loyalty while
generating traffic and additional revenue.”

In addition to Accor, Europcar has also forged strategic partnerships with
easyJet, Europe’s leading low-cost airline, and with TUI, the world’s
number one tour operator. Europcar has also established a strategic
commercial alliance with Enterprise, the leading vehicle rental company in
North America; together, they form the world’s largest car rental network.
In addition to these flagship partnerships, Europcar has more than 80
international agreements with prominent travel industry players.