Europcar has been named the World’s Leading Car Rental Company, at the 2008
World Travel Awards ceremony in London, following its title of Europe’s
Leading Car Rental Company in Portugal on October 17.
The World Travel Awards are the ‘Oscars’ of the travel industry, with
187,000 industry professionals voting for the best company in each category
across seven regions of the world.
These two global awards not only reflect Europcar’s professionalism but
also its commitment to customer satisfaction: a double victory for the
group, which further strengthens its position as Europe’s number one car
As the European Leader in short-term light- and utility vehicle rental,
Europcar is strongly customer-orientated and strives to listen carefully to
its customers’ demands. For the last two years the company has taken a
global look at its customers’ mobility habits with a pan-European survey:
the Europcar Mobility Observatory. This has enabled Europcar to better
understand and predict drivers’ habits across Europe, in order to deploy
car rental deals and offers which meet customers’ needs.
Europcar has also worked to make progress in innovation and formed
partnerships with other leading travel industry players, to offer customers
an ever wider and more accessible range of services, as well as renewing
agreements with some of the leading names in the European tourism industry.
These agreements include easyJet and Swiss, and the launch of a new
service of reservations tailored to the customer’s needs with ACCOR.
Additional developments include the development of a new B2B website
‘click4wheels’, known in France as ‘Click@ndDrive’, which facilitates
vehicle reservations through the websites of Europcar’s travel agency and
tour operator partners. The car rental company has also recently launched a
new mobile phone service, which allows users to make or change a
reservation, and find the nearest car rental location from compatible
Jehan de Thé, Global Marketing Director of Europcar International, who
accepted the trophy in London, commented: “We are truly proud to have won
these two awards. They represent our commitment to providing the highest
quality of service – a value shared by our entire network, as demonstrated
by the awards won by Europcar in Europe, Africa, the Middle East and