Irish Car Designers Given the Opportunity to Submit Their Ideas for the Car of the Future


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– Audi launch Production Award –

Audi is calling on Irish students and scientists to begin submitting their creative concepts for the automobile production of the future.  This year’s Audi idea contest topic is ‘The Production of Electric Automobiles’ and the best ideas will be presented to a prestigious jury at Audi in Ingolstadt, Germany,  this autumn.

What will the production of an Audi look like if the automobile no longer has a gearbox? This is the type of question that candidates for the Audi Production Award must ask themselves.

“Audi lives for ‘Vorsprung durch Technik’ in more than just its automobiles. We are also committed to innovative technologies in production, and electric mobility will play a particularly important role here in the years ahead,” says Frank Dreves, Member of the Audi Board for Production. “We want to involve as many creative minds as possible to keep our production fit in the future, which is why we have created the Audi Production Award.”

The Audi competition is geared toward students, researchers and scientists who can work either alone or in a team. They must submit a concept portfolio in which they explain the current situation, the proposed solution and a path to that solution.

“We are convinced that we will receive many innovative and creative entries because the competition is a unique opportunity for young employees and potential employees.  It is important that the concept can be easily implemented and demonstrates clear progress over the state of the art,” says Dr. Bernd Griesbach, spokesperson for the Predevelopment and Innovation Team in Production.

The eight best teams will be invited to a two-day workshop at Audi in Ingolstadt, Germany. The concept will first be presented to a prestigious jury before being developed further in the workshop with Audi managers from Production.  “The participants will thus receive direct feedback from our production specialists, and the two days here in Ingolstadt will certainly be a special experience for them,” adds Griesbach.

The candidates will have an additional two weeks after the workshop to revise their concepts. Audi will recognize the best team at an award ceremony in early November.

One of the conditions is that the concepts must be written in German. This should not deter potential applicants however as entries will be judged solely on concepts and any translation errors will have no effect on the judges’ evaluation.

Additional information, a template for the concept portfolio and the entry rules are available on the Internet at The deadline for entries is July 31, 2010.