Sponsorship Spend to double
Ireland’s leading vintage vehicle magazine, Irish Vintage Scene, is facing into a busy season as the Galway based publication has announced it is to double its Show & Exhibition sponsorship budget this year.
When asked why the magazine was increasing its marketing budget, Editor Tom Heavey said: “I firmly believe that maintaining spending on marketing activities during a recession is extremely important. A lot of companies are cutting marketing budgets at the moment, but this will only achieve short-term results. I believe that increasing our marketing budget will result in long-term benefits for Irish Vintage Scene”.
The first of these Irish Vintage Scene sponsored events is the Durrow Vintage Show, which is taking place on the 19th of April on the Cork Road in Durrow, County Laois. Irish Vintage Scene is looking forward to sponsoring this event for the 2nd year running, and organiser Austin Ryan said, “The interest for the show has greatly increased, and it looks set to be big this year”. Extra exhibition and parking space has been made available due to the increased interest in this Show.
Next in line is Tractor World Ireland ‘09. This event is run by the Cork Branch of the Ford & Fordson Association in conjunction with Fota Vintage Club, and takes place at the Corrin Mart, Fermoy, County Cork on the 2nd and 3rd of May.
The next big event is Classic Car Live at Mondello Park, in association with Irish Vintage Scene, which is taking place on the 14th of June. This event is unique in that participants have the opportunity to not only display their cars, but to actually drive them on track. This show has everything a vintage vehicle enthusiast could possibly want, with separate areas for feature cars and displays, owners’ clubs, individual exhibitors, trade stands, an auto-jumble and of course the best part – the race action! Classic Car Live is set to become the biggest vintage & classic event in Ireland, and in a few years will be the Irish version of the famous Goodwood event in the UK. On the day, Mondello’s motorsport museum will be opened to the public. For more information log onto www.mondellopark.ie/classiclive .
June 27th sees the AOVC Classic Car Show held in Ballymena Showgrounds, County Antrim. This is a new venue and date for the AOVC’s main event of the year, and Irish Vintage Scene, along with Classic and Collectable Club Insurances Ltd. (www.cccinsurance.co.uk) and Ballymena District Council, are proud to sponsor this event which promises to become the premier show in Northern Ireland this year. With over 1,000 cars on display to be expected, a separate section for pre-war cars, remote control cars, markets, a food court and amusements, it’s a day out for the vintage vehicle enthusiast and the entire family.
For the latest news and more information on this event, log onto www.aovcclassiccarshow.co.uk.
Tom Heavey, Editor of Irish Vintage Scene, adds, “We’re very excited about our involvement in these upcoming shows. Each vintage show will be bigger and better than last year, and many of the events cater for entire families as well as playing host to a large variety of vintage exhibits”.
For more information on these events, log onto www.irishvintagescene.ie.