Mazda recorded a 65% year-on-year increase in sales volume, the second highest sales increase amongst manufacturers in the top ten. 1237 units were registered January to March 2010 leaving the Japanese manufacturer just 122 cars shy of a top ten spot.
Scrappage and the current financial environment are impacting on new car sales trends this year. 75% of all cars sold this year are sub-140g CO2 emissions ensuring lower road tax.
Customers are downsizing to smaller models such as Mazda2 and the new Mazda3 with C02 emissions of only 119g CO2 and enhanced fuel economy.
Two key models have played a significant factor in this sales success – firstly the Mazda2 from €10,995 on scrappage now offers nearly €3000 of equipment as standard on the Touring model including alloys and air conditioning for only €800 more than the entry model. Secondly the sleek styling of the new Mazda3 4-door saloon model made this car the country’s second most popular saloon model.
“We are delighted with our 2010 performance so far – Mazda’s renowned build quality, reliability, 3-year warranty and dependable future residual values are really proving to be a big hit.
Customers understandably are looking for complete confidence when investing in a new car, something Mazda can really deliver with today’s great range of cars”, said David McGonigle, Managing Director Mazda Motor Ireland.
Mazda has confirmed their Scrappage scheme will continue this year with Mazda2 available from €10,995* and Mazda3 available from €17,995* plus availability of low rate 5.95% APR finance for the next three months.