McVities Lorry Driver Wins the World’s Largest Safe Driving Competition


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David Blake, a lorry driver for United Biscuits(UB), makers of Jaffa
Cakes and Hula Hoops, has won the national Drive For Life 2010
competition organised by vehicle tracking company Masternaut Three X. David
drives a heavy goods vehicle for UB’s national distribution centre in
Ashby-de-la-Zouch, Leicestershire, and beat four other finalists.

The safe driving competition is the largest of its kind worldwide and is
supported by road safety charity Brake and IAM Drive & Survive, the
professional training division of the Institute of Advanced Motorists.

David shares the first prize of GBP 2,500 with Brake.

David competed against 60,000 other professional drivers across the UK.
He completed an online risk assessment and his driving was monitored for
three months in real time using Masternaut’s innovative GreenerFleet safe and
environmentally responsible driving style management system.

“I am delighted to have won the competition and the money will come in
very useful! It is good to be recognised as a professional driver by the
organisers of this remarkable competition,” says David. “I have been driving
for United Biscuits for 18 years and would consider myself to be a
conscientious driver. My motto is ‘steady wins the day.'”

“When I return to the office at the end of my shift, I check our
Masternaut GreenerFleet information on the Masternaut display screen to
monitor my progress and to see how I compare to my colleagues,” he adds.

Bill Hooton National Transport Controller for UB says: “I am pleased that
David has won this national competition. He is a conscientious driver who has
taken on board the training UB has provided to become a safer and more fuel
efficient operator. UB provides annual training coupled with on road
assessments. The company culture is also an important factor. UB has invested
in innovative behavioural Health and Safety training across the entire work
force to drive a safe operating culture across the entire site activities in

Katie Shephard, spokesperson for road safety charity Brake, says: “Brake
is delighted to be supporting the Drive for Life competition, which is an
extremely positive approach to improving driving behaviour and helping to
reduce road crashes involving commercial vehicles. At-work drivers have crash
rates that are 30-40 per cent higher than those of other drivers, and
targeting driving behaviour could go a long way to tackling this.”