Peugeot Unveils new 508 Range


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Peugeot has unwrapped the first official photographs of its new 508
saloon and SW models, ahead of their international unveiling at this
October’s Paris Motor Show. The Peugeot 508 range combines strong design
and good looks with award winning engines, class-leading driveability,
high levels of quality and safety to offer a large, comfortable family
saloon. The 508 will go on sale in Europe at the beginning of 2011 and
in Ireland by spring 2011.

The 508’s elegant exterior design is perfectly attuned to the brand’s
new style lines, reminiscent of the stunning SR1 concept car, which was
unveiled in January. The hi-tech interior oozes high quality and rewards
both the driver and passengers with exceptional interior space and
comfort and a very generous boot.

Thanks to a careful blend of light weight materials, excellent
aerodynamics and Peugeot’s award-winning, low CO2 petrol and diesel
engines, the 508 boasts tremendous environmental efficiency. The 508
range will also include the revolutionary new Peugeot e-HDi system, a
new-generation Stop & Start system with improved driveability and
economy. A few months after launch, HYbrid4 technology will be
introduced, with its 200bhp and all-wheel drive potential, emitting just
99 g/km of CO2 (or zero in electric mode).

With the 508, the popular 407 saloon replacement, the Peugeot Marque
reaffirms its presence in one of its traditional strong markets; the
large family car segment. With a clear ambition of moving from 10th to
7th place in the world by 2015, the new Peugeot 508 will play an
important part in growing Peugeot’s international market share. Peugeot
will first produce the new 508 in Rennes-La-Janais, in France for the
European market and then from 2011 in Wuhan, China, where the Marque has
big ambitions.

The 508 will be presented to the public for the first time at the
beginning of October at the Paris Motor Show. The 508 will be available
in two body styles: a saloon (with a length of 4.79 m) and SW (4.81 m).
Prices and specifications for the Irish market will be announced closer
to launch.