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In a major boost for the Irish PGA tournament circuit it has just been announced that three major brands of international repute are coming together with the Irish PGA to add an exciting initiative to the calendar which will see the Irish Order of Merit decided in a finale involving a *Pro Am and one day Pro only event at Mount Juliet on October 15th and 16th.


The top 30 in the Irish PGA Order of Merit will qualify for the finale of the “Lexus Race to Mount Juliet in association with Ping” where they will play for a share of€50,000 in Prize Money, over the weekend of October 15th/16th.


The involvement of Mount Juliet, Lexus and Ping is seen as a coup for the Irish PGA who have bucked the economic trend and increased sponsorship levels of its circuit this season from €650K up to €800K.


The winner of “The Lexus Race to Mount Juliet in association with Ping” will receive a €10K bonus, a place in the following seasons PGA Championship at Wentworth and a place in the starting line up at the 3 Irish Open.


Mark Teevan, General Manager, Lexus Ireland commented:


‘As an international luxury brand we sponsor golf throughout the world, with our flagship being the association with the British Open. The Irish market has been a strong supporter of Lexus and we saw this as an ideal way of saying “Thank You” while being involved with a very positive initiative and one which will provide an opportunity for the winner to make his mark at an international level’


Colin Donovan, General Manager of Mount Juliet Estate added:


“It is important to Mount Juliet that it continues to play an active role in promoting golf in Ireland and we are delighted to have this opportunity to work with the Irish PGA, hosting what is a very important initiative for them.


Since its arrival on the Irish Golfing Scene in the early ‘90’s Mount Juliet has played host to some of the most exciting times in Irish Golf. Out hosting of three successive Irish Opens is widely regarded as being the most successful in modern times, while the WGC American Express Championships in 2002 and 2004 ensured that the Irish Golfing Public got to see the World’s top 50 players in a competitive setting for the first time ever on this Island.”


The event has been welcomed across the Professional Game in Ireland.


‘This is a major addition for us and a vote of confidence in the Irish Professional game’ stated Michael McCumiskey, Secretary of the Irish PGA, ‘It is a three year commitment from three major organisations and one we intend to build on. It will ensure that our order of merit race will be in doubt right to the last and will make for a wonderful festival of golf at Mount Juliet in mid October.’


Commenting, Brian O’Regan, National Sales Manager, Ping Europe, said;


“Ping is delighted to continue its association with the PGA and is proud to be working alongside Lexus and Mount Juliet in the staging of this premier event.


Together our brands are recognised for outstanding commitment to quality and excellence and we hope to make this one of the most significant and successful tournaments on the 2010 Domestic Professional calendar.”