Banking on Success – Volkswagen Ireland is realigning their 2010 prices
while adding extra standard equipment and finance through their Volkswagen Bank
Volkswagen Group Ireland is shaking up the motor industry in Ireland by offering fantastic price reductions across the Volskwagen range. The move comes as part of a combined strategy which sees prices across the Volkswagen range lowered with extra standard equipment added to the majority of the model range as they gear up for 2010. For example price on the popular Golf models have been reduced by 10% whilst ESP (stability control) has been added across the range. Prices for the Passat have fallen by 11% whilst the Comfortline and Highline models also benefit from up to €1,500 additional specification.
Volkswagen are also offering pack options with leading technology on a majority of models with substantial consumer savings of up to 40% against single options. The pack options are broken down into four categories – Safety, Comfort, Sport & Media. (Details at end of release).
To enable Irish consumers gain access to credit facilities, Volkswagen Ireland in conjunction with Volkswagen bank are offering finance at 6.75% APR. The bank, set up as a branch of the Volkswagen Bank in Germany, has a current approval rate of 67%, putting Volkswagen in the enviable position of being the only car company in the Irish Motor Industry to offer consumers an opportunity to finance a car through its own bank at extremely competitive rates. The finance option combined with a compelling price realignment of up to 11% comes at a very significant time in the current motor industry and wider economy, and looks set to put Volkswagen in a strong position to increase its market share in 2010.
Volkswagen Bank Ireland offers an unparalleled service in the Irish motor market, offering competitive finance packages from 6.75% APR on all new Volkswagen models and customer approvals within one hour. In addition, Volkswagen Bank Ireland has recently launched “Solutions”, a personal contract plan that is unique in the Irish market allowing customers to drive the new Polo from as little as €236 per month.
Adam Chamberlain, Head of Sales and Marketing, Volkswagen said: “We feel that our finance offerings and rates through Volkswagen Bank Ireland combined with a reduction in prices across our range of cars put Volkswagen in an incredibly strong position for 2010. It is a major asset that in a difficult time for the Irish consumer, we can provide a new avenue for them to finance and own a new car.”